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But in a letter to public health minister Jane Ellison, dated 2 May 2014 and released under the Freedom of Information Act, Robin Cartwright, a KPMG partner, admitted that: The report we released recently, Illicit Tobacco in Australia 2013 Half Year Report, has been somewhat misrepresented by others, without our consent, to suggest it supports the contention that plain paper packaging could lead of itself to an increase in tobacco smuggling and duty avoidance. Ultimately, despite the mountains of evidence they submitted to the court, there was an extraordinary lacuna at the heart of the tobacco companies case
The resultant surge in consumption, often of cheap, unregulated versions, spawned the phrase Mothers Ruin in the wake of the rising gin-related crime, prostitution, blindness and death which resulted